Your 3-2-1 on AI — Issue 01

Launch in days, not months

Issue 01 · Week of 27 July 2026

Your 3-2-1 on AI

Three things worth knowing from this week. Two tips you can use today. One guide worth keeping. Written for people running real businesses — no jargon, no hype, nothing you can’t act on.

Built for our community

Tailored to only include AI systems and tips which are in alignment with UBT principles — keeping the community ahead of the curve with AI implementation.

Welcome to the first issue. Each week I’ll cut through the noise and pull out only what matters if you run marketing, sales, operations or finance in a real business — whether that’s just you, or a team of two hundred. Let’s get into it.

— Lewis, Inpello

This week in AI

Three things you need to know

Serious AI just halved in price

Anthropic released Claude Opus 5 on Thursday. It comes close to the intelligence of their top-end model at half the cost, and is now the strongest option available on coding and professional knowledge work.

Why it matters: the price of capable AI keeps falling fast. Anything you costed out six months ago and parked — automated reporting, document drafting, quote generation — is worth pricing again. The maths has changed.

Claude can now learn a job by watching you do it

Anthropic’s new Record a Skill feature lets you screen-record yourself doing a task while talking through what you’re doing. Claude turns that demonstration into a reusable skill it can repeat on its own. It works best on jobs with predictable steps — weekly reports, data entry, onboarding a new customer — rather than ones needing a judgement call each time.

Why it matters: this removes the hardest part of using AI: explaining what you want. If you have a job someone does every Monday morning, you can now show it once instead of writing instructions. Worth putting in front of whoever owns your admin.

Your website has a new kind of visitor

More and more web traffic is now AI agents rather than people — assistants out researching suppliers, comparing quotes and booking appointments on someone’s behalf. These agents favour sites where the information is clear, current and easy to verify, and most business websites simply aren’t built that way yet.

Why it matters: this is a genuine open goal. Getting your services, pricing signals and contact routes structured clearly isn’t a rebuild — and right now very few small business sites have done it. Early movers get found while everyone else waits.

Put it to work

Two tips worth stealing

Stop typing. Start talking.

Wispr Flow is voice dictation that works everywhere you already type — email, Word, WhatsApp, your CRM, Claude. You talk normally and it writes clean, punctuated text, with the ums and false starts stripped out. Most people speak three to four times faster than they type, and it handles names and industry terms far better than the dictation built into your phone.

Try it on

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Dictating the quote follow-up while you’re walking back to the van, instead of it sitting in your head until Friday.

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Talking through messy notes straight after a site visit and getting back a tidy summary.

•

Briefing Claude properly — two minutes of talking gives it far more to work with than the three lines you’d have bothered to type.

Text your computer a job. Come back to finished work.

Claude’s Dispatch connects the Claude app on your phone to Claude on your desktop. You message it a task from wherever you are, it does the work on your computer using your actual files and connected apps, and sends the result back to your phone. Setup takes about two minutes — open Claude Desktop, go to Cowork, click Dispatch, pair your phone. Your computer needs to be switched on with Claude open. Available on Claude Pro and Max plans.

Try it on

•

“In my Quotes folder, find everything sent in July with no reply and draft me chase emails.”

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“Compare the three supplier price lists in Purchasing and tell me who’s cheapest once delivery is included.”

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“Turn Monday’s meeting notes into a one-page action list with owners and dates.”

The Claude guide

Teach Claude your brand once — then make collateral in minutes

Ever asked AI for a flyer and got back something that looks nothing like your business? The fix takes one afternoon. Set your brand up properly in Claude Design once, and everything you ask for afterwards comes out looking like you.

Step 1 Gather your brand in one folder — logo files, your exact colour codes, fonts, and two or three pieces you already like the look of.

Step 2 Upload it to Claude Design, then describe your business in plain English: who you are, who you serve, and the tone you want people to hear.

Step 3 Ask it to build your brand kit, and check what comes back — colours, type, spacing, tone of voice. Correct anything that’s off; everything after this is built on it.

Step 4 Now just ask for what you need. “A one-page flyer for the autumn offer.” “Five LinkedIn posts about the new service.” “A price list.” On-brand, first time.

Here’s one I made earlier

The Inpello AI Overview — a two-page branded PDF

Two pages: where AI could fit into a business, and three ways to work with us. Every colour, font and layout choice came from the brand kit — I didn’t open a design tool once.

Inpello AI Overview, page 1: Where could AI fit into your business?

Page 1 — Opportunities & ideas

Inpello AI Overview, page 2: Three ways to work with Inpello

Page 2 — Service options

2 min

To first draft

Rounds of tweaks after

What else you can ask for

Capability statements and case-study sheets · price lists and rate cards · tender and proposal covers · exhibition and pull-up banners · recruitment adverts · social posts · branded report and quote templates

Wondering what this would cost for your business?

Tell us the job that eats your week — the reporting, the quoting, the chasing, the re-typing between systems. We’ll come back with a straight answer on what it takes to fix and what it costs. No obligation either way.

Request a scope & cost →

Your 3-2-1 on AI is curated for our community — only AI systems and tips that align with UBT principles make it in.
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Inpello, Corton Long Lane, Corton, Suffolk NR32 · inpello.co.uk
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